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Ray White Mackay City receive award of excellence

By Tammy Laval

AGENTS at Ray White Mackay City are celebrating after their marketing skills in were recognised at the annual Sales Symposium and Awards night in Brisbane.

The sales team travelled down to the Brisbane Entertainment Centre on Thursday 18th February for the awards night and came home with the Marketing Excellence Award 2009 for the Ray White group inQueensland.  This  meant a Regional Office was chosen as the best from around 200 Offices.

Owner of Ray White Mackay City,Chris Laval, said, “We thought this year we might just put something forward and see what happened.”

In previous years, we hadn’t thought about awards  but with our presence in the market place, the way we present property to the market, the effectiveness of that and the results that we achieve… we figured we were able to compete with some of the guys down inBrisbane.”

The team at Ray White Mackay City had four strict criteria to address in order to come out on top in the marketing genre.

“The criteria of the award was quality of marketing, the effectiveness of different mediums that we use to expose the properties, and the results,” said Mr Laval.

“[It] was really quite tough and we had to go back into our systems to get all details to show to Ray White Corporate.”

Mr Laval has put their standout achievements down to their ability to reach buyers from all socio-economic levels by using the cutting edge technologies of social media.

“We have really jumped on the bandwagon with social media. I think this is the key to our marketing success.  The firms in Brisbane are still really lagging in this area,” said Mr Laval.

“Our Sales Team is encouraged to mix on social mediums as well in order that a clients property receives maximum exposure. For instance, our Facebook clients can click on the Youtube tab and there they can see a video presentation of the properties.”

“We are on Twitter, Youtube and LinkedIn as well. So we are pretty much everywhere.”

Another big tick for the marketing savvy firm, Ray White Mackay City, was their forward thinking in utilising internet marketing. “We don’t just put it all on the internet, we also use a lot of the tools available on the internet to make sure the property is prominent and displayed for maximum exposure,” said Mr Laval.

“It’s all an important part of selling a house these days. Now it’s not just about a real estate agent putting an ad in the paper and waiting for the buyer.”

Although they have proven themselves to be experts in the marketing field the team at Ray White Mackay City are now looking to identify areas they can improve themselves.

“We are always thinking of how we can improve,” said Mr Laval.

“We would like to make things a bit more affordable for our clients. Our aim is to make advertising budgets more flexible and affordable for all our clients.  Not everyone can invest $2,000 in marketing”.

“We are going to intensify our programs by utilising video marketing, more via online visual tools.”

”At the moment our Youtube site is just photos and slideshows. We will be stepping up to video presentations and we are also going to go forward with a major makeover of our website.”

“The new generation website will be more visual based because people don’t want to read these days. They want to be able to click and see things.”

Mr Laval is quite clear on why he thinks his team were so successful at the awards night. He believes that a clear and concise marketing plan is the answer to any businesses success.

“You can’t build a marketing campaign around one person so we tailor made our plan to the needs of our clients, the property, the time frame they need to sell and a lot of other factors,” said Mr Laval.

“A good marketing team needs a good marketing plan. If you don’t have a plan you’re heading for disaster.”   So, ‘Be Sure Be Sold’, is fast becoming our marketing slogan for 2010.

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