People use Pinterest while they’re in different mindsets – they might be looking for new things to aspire to do, narrowing down on a few options or making decisions on what to buy and do next. The Pinner journey mirrors the customer journey, which means businesses on Pinterest can reach potential customer at the various stages.
As quoted by the CEO of Pinterest Ben Silbermann – Pinterest, he says, “exposes people to possibilities they never would have know existed.”
When a user pins an image they are sending up a signal flare to the merchandiser who might want to sell that item. “There’s intent around a pin,” says Joanne Bradford, Pinterest’s head of partnership. “It says, ‘I’m organizing this into a place in my life,’ like when people tear out a page of a magazine.”
These relevant comments have had Ray White Mackay City become active users in the Pinterest community, and not for plugging the company’s listings, but rather showing the user home concept ideas from rennovations to gardening, downsizing / upsizing, or how to furnish with little cash when you are starting off.
It’s bringing the the viewer back to the whole essence of why we love to love our homes. Other than the work enviroment it is the second most time used space that we as humans occupy.
New to the Pinterest scene, why not take a look at our site: http://www.pinterest.com/rwmkycity/
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