Real estate is no different from hospitality, or any other business, in that customer service, involves understanding someone’s needs and providing solutions to those needs.
In challenging times the strength of a strong brand like Ray White really shines through.
According to Ray White Mackay City Owner Chris Laval, the branding of Ray White is a significant advantage in the current climate.
“When times are tough, we tend to stick with people we know,” he said. “We take a certain comfort knowing that someone has been around a long time.”
When vendors list a property with Ray White Mackay City, the majority of their meeting is spent talking about the marketing.
It can take two hours or more just to prepare the marketing before going to auction because marketing is the critical element.
“We are not just selling agents or property consultants,” Chris said. “We are real estate marketing agents because that has to be our central role.”
The need to be marketing “savvy” when selling properties is especially important in challenging times. You have to be sure you are getting value for money.
Ray White Mackay City has confidence in the effectiveness of their marketing because they do their homework. We leverage economic and buying cycles to ensure the highest possible price is achieved for your property.
That begins with working out where the buyer is coming from. The buyer could be an investor, first homeowner, renovator, retiree, or growing family. By identifying who the buyer is at the beginning of the process, the marketing campaign can be more targeted.
“You have to target the right people to get the right response,” Chris said. “Once we know where the buyer is going to come from, we can plan how we use newspapers, brochures, and the internet to reach that buyer.”
Any service-based business is only as good as its people so Ray White Mackay City places a strong emphasis on developing the right team.
“When experience counts, it’s hard to find a better team and in the current market, experience can really make the difference.”
Every member of the team at Ray White Mackay City has a common attribute and that is a passion for what they do. Each person has a genuine interest in the real estate market and helping people achieve their goals or to move on to newer and better opportunities.
“Our sales team are trained to understand the emotional side of what is happening and that’s where an experienced team can be invaluable.” And our team meets daily to discuss the progress on your sale. We leave no stone unturned. We focus on detail, which is what made us the ‘Sales Team of the Year’ within the Ray White Real Estate Group for Queensland.
If you want to Be Sure … Be Sold with a recognised real estate team that competes with world leaders in their profession, not just on the local platform.
#No.1 Office -Mackay 2015, 2014, 2013, 2012, 2011, 2010, 2009
#APN Award – Marketing 2013, 2012
#No.1 Sales Team of the Year 2012
#No.1 Office – Nth QLD 2012, 2007
#Administration Award 2010, Nth QLD
#Auction Agent Award 2009, Nth QLD
#Top 10 Agents, Nth Qld 2009
#Marketing Excellence 2009
#Rental Growth 2009, Nth QLD
#Administration Award 2008, Nth QLD
As an Australian family-owned and led business for over 118 years, relationships have always been at the heart of everything we do. It transcends down to each and every office.
Our principles Chris Laval & Sandra Macklin have been operating in Mackay and the surrounding suburbs for over 30 years plus. We know the market trends, we have ridden the ups and downs, and are still here attest to it after 13 years in operation. We are in constant dialogue with active and previous buyers.
But above all, we’re local and actively involved & vested in our community. Located within the central city heart business district, our focus is on bringing more people to your home.
Ray White On Your Side:
The Ray White Group is one of the most widely recognised and respected names in Australian residential real estate. For more than 118 years, this family-owned company has been a trusted partner in property. Offering more than 60,000 properties for sale each year, with the widest selection of real estate of any group in Australasia
Over 1000 individual offices are spread across Australia, New Zealand, Indonesia, China, Hong Kong, the Middle East & Atlanta USA. Together they help sell over $45billion worth of property, giving us the strength and reach of an international real estate group, but with the local knowledge needed to deliver a premium result.
Our agents have the knowledge, skills, and experience to help maximize the value of your property. It’s the reason we’ve sold more properties in Australasia than any other real estate agency. Our family-owned business covers residential & commercial sales and leasing, and rural property & machinery sales in Mackay real estate.
Ray White has a large specialised division with a long history in the Rural & Commerical sectors in Australia. As a result our office provides specialty agents that focus solely on these two sectors of real estate.
Ray White is one of the most searched and frequently visited real estate sites in Australia.